What is The PRISM Video Model? August 3rd, 2017Wael
The PRISM Video Model by Howard Hale is centered around one primary hub, the ROI, the return is not limited to financial growth, but the growth of your culture, the loyalty of your consumers and the legacy of your business.
As a seasoned video marketing professional I’ve dedicated some pretty intense resources to the development and usage of professional videos to tell the story of a given organization. Whether it’s a non-profit trying to fund raise, a business that wants to deepen the relationship with their current and potential clients or a manufacturer that needs to present their products in the best possible light. Video has become the content currency that we all use to discover, educate, promote and entice consumers to take a desirable action.
Please explore the model I’ve created below to see the depth of video content can create for your marketing efforts, our typical engagement is 90 days and sets the framework for an approach that takes your marketing seriously and creates effective engagement, produces real results.
The success and benefits of video is not limited to the above model, we believe that the true depth of this model comes into play with a fully developed ManifesGo Video Accelerator RoadMap.
The following illustration helps to understand the depth and benefits that are garnered with a well thought out and executed Video Accelerator RoadMap. The breadth of these can’t be overlooked when creating a video, there are so many underlying opportunities from re-purposing the digital assets, significantly increasing exposure to increasing sales and 10x’ing your sales funnel.
The ManifesGo Video Accelerator RoadMap lays out a 90 day plan based on the PRISM matrix, with this matrix we can truly leverage the power of video and define how many videos are needed, where the footage can be re-purposed and how to get maximum traction with these methodologies.
Please fill out the form below to see if the ManifesGo Video Accelerator RoadMap is right for your organization